Immersive Training Network (ITN)
To maximize sales and productivity, ITN combines expert training content with the tools and technologies used every day.
From 2007-2010, Online Training grew from $17b-$57b.
Michael "Hutch" Hutchison Founder & Chief Content Officer Built Tony Robbins training company. Trains, coaches top global training brands. Built successful SaaS businesses. Host of D&B's CredibilityLIVE!
Frank Triantos Chief Technology Officer (Footprint Technologies, Fullspike Biosciences Inc, Invest Authority, Bigdough Inc., Trios Associates Inc.)
Joe Taylor Chief Marketing Officer (Intuit, AT&T, FullSpike, Invest Authority)
Igor Spivak Director, Product SugarCRM, cloud, mobile.
Our passion is making a measurable contribution in the lives of others. Immersive will do for training what Google did for advertising. Immersive helps users to grow professionally and personally by combining the training content and best practices of industry leading experts with the technology they use every day. The company wraps its solution into a simple web based system that plugs into CRM, contact managers, corporate intranets, and online business portals. The product is tailored for the end user and sold at a price every business can afford. Immersive will be every marketer and salesperson's "secret weapon."
Most companies look at either technology or training as a magic bullet for increasing revenue. The problem with technology alone is that it makes salespeople more efficient, but does not teach them how to sell. Most companies install CRM systems to generate more revenue, but according to CSO Insights, only 16% of CRM users experience an increase in sales. The problem with training alone is that most companies cannot afford to either reinforce it on a regular basis or customize a program to fit each person's needs. As a result, salespeople forget what they learned or lose motivation, costing businesses millions of dollars each year. The reality is both technology and training must work together in order to fully maximize sales growth.
Immersive solves this problem by combining expert training content and best practices with the technology salespeople and executives use everyday. The result is a first of its kind Training-as-a-Service solution. The solution is platform agnostic and plugs into any CRM, contact manager, corporate intranet, or online business portal. Training content is provided by the biggest brands and leading experts in the world and customized by industry and job function. It is tailored for the user and delivered at their own pace. Real time benchmarking and personal recommendations help drive improvement. Game and social mechanics incentivize users to consume more training content, while at the same time creating stickiness for the service. Simple administrative tools enable corporations to upload and distribute their own content, create training playlists, and track training progress within their group. In effect, using the Immersive platform is like having a virtual coach looking over each user's shoulders at all times.
Immersive has first mover advantage. In addition, building a leading training solution requires the domain expertise, credibility, and contacts of a team with longstanding ties within the training industry. Because of the insular nature of the business, an outsider attempting to deploy a solution will fall drastically short. Immersive benefits from Michael Hutchison being a well-known leader within the training community. Michael is the host of CredibilityLIVE a Dun & Bradstreet Credibility Corp web TV show. He's also the author of Speaking Mastery: 7 Keys to Delivering High Impact Presentations. Training experts know him as "one of their own."
The company will launch and market its products through CRM App Exchanges, distributors and value added resellers, and a highly targeted direct sales and marketing strategy. Immersive's primary revenue source is recurring monthly subscription revenue. The company plans to charge less than $10 per user per month. Users stick with Immersive longer than other subscription services because of the emotional connection they have with the experts, the quality and quantity of high value training materials, the simplicity of using the company's administrative tools, and the additional sales they generate using the product.
Trainers embrace the company's model because they are incentivized with exposure to potential new customers, the ability to be in front of users every day, and the opportunity to upsell products and services.
Online Training is one of the largest and fastest growing markets in the world. The reason for this success is it can help companies increase revenue while decreasing costs. The business thrives in both good and bad economic times.
Companies lose millions of dollars each year due to their inability to either train or reinforce training within their organizations. Immersive helps solve this problem.
Immersive's Training-as-a-Service product and low price points open the market up to individuals and small businesses that previously could not afford effective training solutions.
The company is first to market and creating a whole new category within the training industry. Products of this type do not exist in any of the CRM or Contact Management exchanges.
Perfectly Positioned To Take Advantage of The New Ways People Work and Interact With Information
According to IDC, Cloud Computing and SaaS have the potential to be among the most transformative developments in the world of information technology in the last 20 years. Their impact is viewed on par with the development, commercialization, and standardization of the World Wide Web. According to CIO Insight, the number one SaaS application for business is CRM. Integrating training provides access to a large and growing install base.
Michael Hutchison possesses the rare combination of building successful training and technology companies. Early in his career, Michael was largely responsible for building Robbins Research International, Tony Robbins's business and personal training company. While at RRI, Michael recorded seven years of record setting growth. In addition, he co-created Mastery University and conducted hundreds of trainings in North America, Europe, and Australia. Today, Michael is one of the most sought after businesses coaches in the training industry. He is truly the "trainer's trainer". In addition to training ventures, Michael has been responsible for creating record setting growth at leading technology companies including Interactive Telesis (TSIS), SpeechWorks International (SPWX/NUAN), Vocalocity, and Appcelerator. Michael began his career with Ross Perot's Electronic Data Systems (EDS), and became the youngest manager in all of EDS/GM International Operations. He is the host of CredibilityLIVE a Dun & Bradstreet Credibility Corp web TV show. He is the co-author of Speaking Mastery: 7 Keys To Delivering High Impact Presentations. He received his BA from Georgetown University.
Frank and his team of technology experts provide the infrastructure for the Immersive Training Network.
Frank graduated from the University of Central Florida with a BS concentrated in Engineering and Mathematical Science, and then went on to Drexel University to pursue his MS in Information Systems.
Joe has built and managed scores of websites and storefronts including: Intuit, AT&T Small Business where he led the integration between various legacy website platforms (Bellsouth / AT&T / SBC), Chrisley Asset Management, Better-Trades, Invest Authority, Full Spike, and Speaking Mastery. Joe uses analytics reporting to highlight online campaign effectiveness and page rank studies. He is considered one of the top Search Engine Optimization (SEO) (Organic and PPC) experts in the online world. He has conducted Visitor profiling / trending, Bounce rate reporting to determine problematic pages causing funnel preclusion. He will lead Page benchmarking to determine active vs. stagnant pages and the effects of potential update. Joe has also conducted extensive A/B testing to adopt the most effective tactic in specific interactive spaces. His experience with Campaign Management to determine the most effective product promotions (copy, design, market timing) will serve Immersive well. Joe studied computer science and system design at the University of Florida.
Igor Spivak has a rich background in cloud services, software as a service, and mobile technologies. Most recently, Igor held the positions of Director of Product Management for Cloud Services, Director of Program Management and R&D, and Director of IT Operations for SugarCRM. While at SugarCRM, Igor was responsible for strategy and implementation of all cloud and mobile products. In addition, Igor owned and managed relationships with several of the company's largest technology partners and drove technical sales for the company's mission critical accounts. Finally, he authored several white papers on SugarCRM's products to address scalability, product architecture, cloud deployments, security, and performance. Prior to SugarCRM, Igor worked on distributed and highly available solutions for Telecom and Manufacturing sectors. Igor studied Management of Information Systems at the University of California at Berkeley and Graphic Design at the Academy of Arts University.
Jean Francois Grollemund Jean Francois Grollemund is a former Board Member and CFO for Vivendi Games, where he led a successful company turn around and the $8.5B merger to create ActivisionBlizzard. Prior to Vivendi Games, Jean Francois was COO Vivendi Publishing, and CEO Vivendi Internet.
Greg Link Greg Link is a partner at CoveyLink and author of "Speed of Trust". Greg led the effort to make Stephen Covey's "7 Habits of Highly Successful People" the best selling book of the 20th Century.
Harry Paul Harry Paul is the author "FISH", which has sold millions of copies around the globe. He is the former SVP of the Ken Blanchard Companies, one of the top Leadership Training businesses in the world.
Jed Savage Jed Savage is the former GM, MSN Sales. He has headed National Sponsorships at eBay and Sales at CBS Sportsline. He is a founding member of the Internet Advertising Bureau and named one of the "50 People You Should Know" by Media Week magazine.
Kevin Small Kevin Small is the former President of the John Maxwell companies, where he created a leadership event training series with over 1 million students.